About the brand

Pure Chemistry illustrates a reciprocity of playfulness and desirable elegance that boldly incorporates the classical yet never compromises on comfort. Coquettish sheer insets, plays of leather ties, strategically placed cross effects along with cuts that show off the female silhouette. Be enchanted by a sumptuous colour palette of  vibrant fandango, wild berry, intoxicating lime, playful papaya and sophisticated black. The amalgamation of these fabrics and textures allows the Pure Chemistry Woman to express all the facets of her femininity. Pure Chemistry’s luxury collection is no doubt the ultimate portrayal of a dual personality, the innocent damsel and the provocative rebel.. a real masterclass in the art of the  alter -ego. Whether a control babe or the dreamy Cinderella, Pure Chemistry Lingerie designs strikes the perfect balance of playfulness, strength and sensuality for every woman.

Production takes place in the UK, using the finest fabric from silks to lace. PURE CHEMISTRY LINGERIE has featured in Vogue, Glamour, GQ,  Drapers Record, Tirade, Mens Health, and many more publications.  Pure Chemistry showcases at Oxford Fashion Week and exclusively at various trade shows.


About the designer

Luxury brand PURE CHEMISTRY LINGERIE was launched as a bespoke couture range by B.A.(Hons) Graduate Dimple Rani Lal in the finale showcase of Oxford Fashion Week. Born and raised in Oxford, Dimple Rani Lal’s passion for fabrics and fashion design was ignited at an early age by her mother, an avid seamstress. At a tender age her first venture into fashion design was creating dresses for her dolls, she began the serious pursuit of fashion when completing Her A-Levels in Costume History. Dimple studied Fashion Design in London, Milan (Marangoni Institute) and graduated with a B.A. (Hons) in Fashion Design & Business from Nottingham Trent University.

She gained further experience in retail with Liz Claiborne, Kaliko & at various fashion catwalks, she also worked backstage at The Apollo Theatre, The Oxford Play House with The English National Ballet, Jesus Christ Superstar, Welsh National Opera and many more prominent shows. Having honed her skills within these settings Dimple Rani Lal committed herself to her true passion of designing luxury intimate apparel debuting with her inaugural PURE CHEMISTRY LINGERIE range in Oxford.