We are participating in the Pop Up Bazaar Virtual Pop Up Event!

We are so excited to announce that we are participating in the Asian Weddings & Celebrations Virtual Pop Up Event on 27th & 28th February 2021! We would love to invite you to register FREE to attend the event and receive the directory of brands, with many of the independent businesses taking part offering amazing discounts for the event – it’s definitely not to be missed! Register to attend!


Brides make appointment with us! click on the link below for a Zoom Meeting where can go through all you bridal needs.


Look forward to your support!

Vogue India Wedding book x Pure Chemistry

Check out the latest issue of The Vogue Wedding Book 2019 @vogueindia with the charming @shahidkapoor voted @vogueindia man of the decade! & the stunning @mira.kapoor gracing the front cover 💞
Enjoy our special edit in this issue where we flaunt our designs & read more about our exciting Asian bridal collections.
With our delicate craftsmanship, bringing you the best sensual lingerie & saris that you won’t find any where else! We can’t get enough of the love we have received so far! Thank you all! .

You’re Invited! Pure Chemistry showcasing at Stylist Live 💗

We would love to invite you to attend the STYLIST LIVE  show on the 9th November 2018 to the 11th November 2018 at Olympia London where we will be showcasing amongst other fabulous brands 

   Please follow the link to stylist live!
For further information email us

 Friday 9th Nov    – 10:00 – 19:00
Saturday 10th Nov  – 10:00 – 19:00
Sunday 7th Nov – 10:00 – 18:00

Pure Chemistry exclusively at Divaluxe lounge at The Posh Rack

We would love to invite you to attend the Divaluxe Lounge at The Posh-Rack  on the 3rd November 2018 at The Hilton Park Lane, Mayfair, London where we will be showcasing amongst other fabulous brands. We will be previewing our stunning SS19 collection Kismet & debuting our stunning sari range. Please RSVP for your  exclusive invitation to events@purechemistrylingerie.com 

Saturday 3rd November 2018 –  11am -7pm

DivaLuxe Lounge is an event portfolio launched by Ritika Handa with an aim to enable fashion & lifestyle brands to grow with specifically curated events.

The PosH-RacK is a travelling Fashion & Lifestyle Trunk Show which brings you eclectic designers from various time zones curated by us for the season.


We would love to invite you to attend the Bridelux Asian Atelier show on the 6-7th October 2018 at The May Fair, London where we will be showcasing amongst other fabulous wedding brands Vera Wang • Oscar De La Renta • Vivienne Westwood • Rohit Bal and many more brandsWe will be showcasing our stunning SS19 collection Kismet.

Please go to www.bridelux.com/tickets/asian-atelier and use code PC25 for your exclusive 25% off ticket or you can RSVPevents@purechemistrylingerie.com 

A step away from your usual white and ivory, this unique collection uses the most exclusive fabrics in warming hues of gold, fiery reds & hot pinks offering an exciting point of difference to the bridal market. Hand finished with Swarovski crystals, each piece will become a cherished part of every bridal trousseau.Join us for champagne and treats at the Mayfair Hotel to view the collection. As seen in Vogue India, Khush Magazine, GQ, and many more publications! 



So excited and honoured to be featured in @vogueindia 

•W E D D I N G B O O K 2018 • So proud our @pure_chemistry bridal collection is included in this fabulous yearly issue ❤️
Brides-to-be, your ultimate how-to guide is here. The Vogue Wedding Book 2018 featuring Kangana Ranaut @taruntahiliani @pure_chemistry (@team_kangana_ranaut)
Photographed by Signe Vilstrup (@signe_vilstrup). Styled by Priyanka Kapadia (@priyanka86). Hair by Gabriel Georgiou (@georgiougabriel). Makeup by Sandhya Shekar (@sandhyashekar). Production: Divya Jagwani (@divyajagwani); Imran Khatri Productions (@ikp.insta). Floral decor by Afreen Wedding Services (@afreen.wedding.services

Amazing day at The Luxury Designer Pop up Mayfair

Amazing time at the Luxury Designer Pop-up amazing new clients! and lovely meeting fab new brands  ??⭐ Thank you to all the ladies & Gents who gave us great feedback and shopping the range x

Stunning Gabriella Melrose checking out the range ⭐


As always we had our exciting giveaway at the event!  watch our announcement by the Luxury Designer Club organiser Salima & Charmi from Bridelux   (click on link 🙂  Competition winner video 

Cassie our new client wearing Pure Rani Sari and also the winner of our competition! ⭐

Manjit showing Love! from White Hart Marketing! ⭐

Join us at the Luxury Designers Club – Mayfair London

Showcasing luxury up-and-coming British brands for one day only, join us for this Luxury Shopping & Beauty day in the heart of Mayfair.From sparkly jewellery to must-have bags and accessories, come join us and receive an exclusive goodie bag for the first 50 visitors. We will be showcasing our new Indian Bridal Collection, And enter our competition to win a set of Pure chemistry Lingerie!

Designers include: PURE CHEMISTRY, CLARE SLATER, ESTE ESTILO, VAAI LONDON, SEEB London, AUGUSTINE JEWELS and more exciting brands. Tickets Only https://www.eventbrite.co.uk/e/the-luxury-fair-fashion-jewellery-accessories-pop-up-in-mayfair-tickets-46241605888?mc_cid=f411cdeee4&mc_eid=072cf28734

 DATE AND TIME  :Wed 27 June 2018 : 10:30 – 19:30

LOCATION:  The Washington Mayfair Hotel, 5 Curzon Street, London, W1J 5HE



Were on Helen’s Hot List!

A big thank you to Helen for having us on the Hot List at Lingerie Briefs! Pure Chemistry – Known to date for their bold colours and striking designs that combine playfulness, strength and sensuality, the British brand are the first to launch Bridal lingerie this January, to cater for the ever-growing Asian market. Meeting a need for bridal lingerie that isn’t just white or ivory, the Pure Rani collection is stunning – whether you are a bride or not.. read the full article online –  http://lingeriebriefs.com/2018/05/30/uk-lingerie-fit-for-a-us-princess/#more-57231