Amazing day at The Luxury Designer Pop up Mayfair

Amazing time at the Luxury Designer Pop-up amazing new clients! and lovely meeting fab new brands  ??⭐ Thank you to all the ladies & Gents who gave us great feedback and shopping the range x

Stunning Gabriella Melrose checking out the range ⭐


As always we had our exciting giveaway at the event!  watch our announcement by the Luxury Designer Club organiser Salima & Charmi from Bridelux   (click on link 🙂  Competition winner video 

Cassie our new client wearing Pure Rani Sari and also the winner of our competition! ⭐

Manjit showing Love! from White Hart Marketing! ⭐

Join us at the Luxury Designers Club – Mayfair London

Showcasing luxury up-and-coming British brands for one day only, join us for this Luxury Shopping & Beauty day in the heart of Mayfair.From sparkly jewellery to must-have bags and accessories, come join us and receive an exclusive goodie bag for the first 50 visitors. We will be showcasing our new Indian Bridal Collection, And enter our competition to win a set of Pure chemistry Lingerie!

Designers include: PURE CHEMISTRY, CLARE SLATER, ESTE ESTILO, VAAI LONDON, SEEB London, AUGUSTINE JEWELS and more exciting brands. Tickets Only

 DATE AND TIME  :Wed 27 June 2018 : 10:30 – 19:30

LOCATION:  The Washington Mayfair Hotel, 5 Curzon Street, London, W1J 5HE



Were on Helen’s Hot List!

A big thank you to Helen for having us on the Hot List at Lingerie Briefs! Pure Chemistry – Known to date for their bold colours and striking designs that combine playfulness, strength and sensuality, the British brand are the first to launch Bridal lingerie this January, to cater for the ever-growing Asian market. Meeting a need for bridal lingerie that isn’t just white or ivory, the Pure Rani collection is stunning – whether you are a bride or not.. read the full article online –



Fantastic response at The Exhibit London

Fantastic response to our debut of Pure Rani collection of saris and Lingerie at @exhibit_london to the public..Well done for hosting a fab Eid Trunk Show and thankyou for giving us the opportunity to showcase @exhibit_london @bulgarihotels ??⭐ Thankyou to all the ladies who gave us great feedback and shopping the range 🙂 Glad you loved our Indian Bridal Range

Watch our interview with the fab Farah Ahmed  ( Audience with Farah)



Competition Winner! x

Thank you Khush Magazine 🙂




S U N D A Y 3rd J U N E | Only a few days to go until @exhibit_london Come along to our exclusive collaboration of world renowned Designers, Make-Up Artists, Accessories, Jewellery and of course luxury Lingerie! ✨ Grab your favourite designs all under one roof with the BIGGEST trunk show in London, happening on 3rd June from 2-8pm at the Bvlgari Hotel amazing goodie bags 🙂 It’ll be an intimate event where you’ll have a chance to speak to Indian and Pakistani designers & Shop!
We look forward to seeing you ? luxury goodie bags ?


The most exclusive event in town!

Sunday, 3rd June, 2018 – FREE PARKING ON SUNDAYS

VIP HOUR: 1-2 pm

Purchase VIP tickets: you can get a goody bag with exclusive items from brands, Harrods, LNS, OK! Magazine, Carpo, Anita Flavina and Luxury Promise!

Plus you get first dibs on all the amazing designer clothing which was sold out last year within hours!

2 pm onwards: FREE ENTRY

Location: The Bvlgari London, Knightsbridge

Designers include:Pure Chemistry Elan, Farah Talib Aziz, Yasmin Karimi, Miirii London, Saira Rizwan, Madiha Ibrar, Jerouvhe, Henna Mehndi, Faiza Rehman, Tanaya Couture, Goenka Jewels, Rubina Kapoor, Hema Kaul, Zainab & Noor, Khans of London, Ayesha Zunaira, Pure Chemistry and many many more!!!




We have added a News page to the website at Pure Chemistry

We’ve added a news page to the website at Pure Chemistry and we can now give you all our news on trends in lingerie, our new products, such as Indian Wedding lingerie, Saris (Lehenga) and the events that we’ll be attending during the year..

So if you want to keep in touch with all the news from Pure Chemistry on our luxury lingerie line then make sure you keep reading 🙂 x

Pure Chemistry launches Indian Inspired bridal range at Dessous London

Pure Chemistry lingerie are delighted to announce the release of their first ever bridal collection; Pure Rani. Named after Pure Chemistry’s CEO, Dimple Rani, the collection celebrates Dimple’s Indian heritage with festively colourful bridal lingerie & Sari’s.

First to develop Indian inspired bridal lingerie, and a step away from your usual white and ivory, this unique collection uses the most exclusive gold thread lace from France and Italian tulle in warming hues of champagne golds and ruby reds…These colours are inspired by Indian culture and tradition, offering an exciting point of difference to the bridal market.

Pure Chemistry Dessous London

Festively colourful bridal lingerie & Sari’s… 

Pure Chemistry 2018.jpg

 The Pure Rani collection boasts luxurious bras ranging from 30-36B-DD cup, briefs 8-16.

Carousel London – Banner love!  at Dessous Jan 2018


Swarovski details… Hand finished with Swarvosvki crystals, each piece will become a cherished part of every bridal trousseau. Contemporary in design, this sumptuously exquisite collection is sure to be popular for gifting all year round, with a palette suiting occasions such as Valentines and Christmas. 


Pure Rani includes bras, briefs, suspenders, a luxurious robe and a range of beautifully hand crafted sari’s… for enquiries and pre-orders contact


Mode City July 2017 edition was a dazzling event filled with discoveries, innovations, and creativity, The show’s lingerie and swimwear offer was especially extensive and varied and we loved being part of it! Paris always give us the warmest welcomes x


Paris! Fantastic to be here again ?


Our fabulous stand..showcasing SS18


As always we truly enjoyed Paris and loved the interest in our Love Lab range, and can’t wait to showcase at Mode City again.. au revoir for now ! x